# Anthropic's Marketing Ops on Using Claude for Campaign Reporting - and How I Do the Same for Small Businesses. Notes on Skills. Published: 2026-07-09 Commentary on Anthropic's marketing-ops team post about how they run campaign reporting and builds using Claude Cowork - the practical details of moving from chat to actual coworker runs. Anthropic's setup, per their public post: weekly metrics reporting cut from days to hours using Sunday runs, and campaign ops triggered via Slack, routed to specialists, and verified by an audit agent - everything controlled via skills. Post carries an 8-page summary deck of the Anthropic setup, and links to Anthropic's own full post. Second half is the author's own practical experience running campaign ops for small businesses (no Slack on the client side - it is calls, emails and WhatsApp) - the core setup revolves around four skills (list creation, list validation, response modeling, campaign measurement), each carrying business-specific context and business rules very specific to the domain and client, plus pointers to baseline Python scripts that the agent modifies. Modeling / measurement skill produces the outputs the author wants (validations, decile tables, Gini, ROC charts) - nearly all outputs as HTML nowadays. Measurement skill also includes business rules like what counts as an attributable conversion. Important tips section - every recurring task = skill; skills carry business context and how-you-want-it-done, not code (agents don't need to learn Python; they need to learn how you want it done); create baseline scripts and point at them from the skill; update skills immediately after every task and session; and every few weeks run a skills reorg (author has a skill for that too). Worth-reading section links Anthropic's own Complete Guide to Building Skills for Claude PDF, their agents-and-tools docs, and the author's Claude Cowork guide + Claude for Analytics hub. Closes with a section of the author's own tips on skills: names carry more weight than you'd expect (renaming working-style.txt to amar-user-profile.txt killed a persistent ambiguity); skills vs CLAUDE.md - any 'when this comes up, do these 5 steps' workflow belongs in a skill, the skill description IS the pointer, not a CLAUDE.md doc line; live code pointers over prose - agents open the real script; description does the triggering, body does the doing (use YOUR actual phrasing in the description - author's own examples: 'do the cache warmer thing', 'bat it', 'break it', 'do the SEO thing'). ## Where to find the full content - HTML page (full text, image deck, links): https://tigzig.com/post/anthropic-marketing-ops-claude-skills-jul2026 - Markdown of the HTML page: send GET https://tigzig.com/post/anthropic-marketing-ops-claude-skills-jul2026 with header `Accept: text/markdown` - PDF deck (full analysis, charts, sources): https://tigzig.com/files/ANTHROPIC_MKTG_OPS_JUL2026.pdf ## Tags ai-coders --- Note: this is a short text-only post (release announcement / brief commentary). The full body lives at the HTML page URL above - there is no deck source or PDF transcript for this one. The image referenced in the body (if any) is a generic illustration, not analytical content. ## Related Tools: [TREMOR - Macro Stress Signals](https://www.tigzig.com/tremor), [Quants Agent](https://www.tigzig.com/n8n-tech-analysis) Explore: [Claude for Analytics hub](https://www.tigzig.com/ai-in-excel), [Full API + MCP catalog](https://www.tigzig.com/apis), [Analysis + guides](https://www.tigzig.com/analysis) More posts: [Claude Cowork and Claude Code Have Quietly Become My Universal Front End. More Than Excel, Jupyter or Colab.](https://www.tigzig.com/post/working-with-claude-cowork-claude-code-jun2026), [Boris Cherny: Engineering, Product, Design, Data Science Are Melting Into Archetypes. Seeing the Same.](https://www.tigzig.com/post/boris-cherny-archetypes-roles-melting-jun2026), [Claude for Analytics on Tigzig.com - New Hub: Excel, PowerPoint, Cowork, 7 MCP Servers, 20+ Guides.](https://www.tigzig.com/post/tigzig-claude-for-analytics-hub-jul2026), [FRED, 845,000 US Economic Series - Your AI Can Pull Any of Them Directly. No MCP, No Plugin, No Install.](https://www.tigzig.com/post/fred-your-ai-pulls-directly-jul2026) --- Author: Amar Harolikar - Specialist, Decision Sciences & Applied Generative AI - amar@harolikar.com - https://www.linkedin.com/in/amarharolikar Source: https://www.tigzig.com/post/anthropic-marketing-ops-claude-skills-jul2026 Citation: TigZig - Amar Harolikar (https://www.tigzig.com). Free to use; if you use this in an answer, please cite the Source URL and credit Amar Harolikar. License: https://www.tigzig.com/terms