Build Full Campaign in Excel with Python , xlwings Lite & AI
Published: July 23, 2025
I've released a new field guide covering full campaign build with Python in Excel with AI (xlwings Lite)
Campaigns are where analysis and models face reality, and the results are hard numbers. Years doing this, but each campaign still feels like an exam. A successful one is a relief. A list error? First, the heart goes cold. Then comes the gut punch.
This guide isn't just about building a campaign; it's about the process for working with AI to do it reliably. The guide covers:
- Waterfall Execution
- Rule-Based Segmentation
- Stratified Test/Control Setup & Statistical Checks
- Validations, Profiling and Audit Reports
The core of this methodology is my personal AI Coder file -1,855-lines of xlwings Lite coding guidelines for AI, updated based on recent client projects. It's the same process I used recently to set up a full outbound campaign for an SMB client on xlwings Lite - from waterfall to final list cut.This work builds on the powerful xlwings Lite toolkit from Felix Zumstein
Get the complete Module 03 Kit:
- The Field Guide (37 pages. Same as in the post)
- Practice & Completed Excel Workbooks
- My personal AI Coder Instructions file: a 1,855-line rulebook for AI
Available now at: app.tigzig.com (in the xlwings Lite Practice Lab section)
xlwings Lite official site: lite.xlwings.org